Blog, instagram

How to Improve and Grow Your Instagram

Last week I shared my story about how I became an Instagram influencer. I promised that I would come back and give some tips for how to improve your feed and grow your instagram. This post definitely requires a major disclaimer right from the beginning. There are posts like this all over the internet. And I’d say probably everyone is more qualified than I am to give advice. However, I still wanted to share a bit from my perspective since I think I have a slightly different view than other people.

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How to Improve your Instagram Feed

The first step to becoming an influencer is to make your overall feed look good. When someone clicks on your feed, you have a few seconds to impress them before they either decide they’re interested or they click away. You don’t have to be a professional photographer or own a fancy camera to make your feed look good. Until the past month or two, probably 98% of my pictures were actually just taken on my iPhone. I have incorporated more DSLR pictures lately. But even still, I would still say the majority are iPhone photos.

You want your feed to have a very cohesive look, with all the photos having the same style. So it’s important that you figure out the style you like and then be consistent (with your photography and editing style.) Whatever “style” you choose, make sure you’re choosing it because it’s something YOU love. Not because it’s what everyone else on Instagram is doing.

This post isn’t going to give you a full guide to better photography (especially because I’m not qualified.) But I do want to share a few things that I do with my pictures. Just keep in mind that these are general “rules” and sometimes rules are meant to be broken. But first things first. Clean off your lens before taking pictures! I can’t tell you how many times I looked back at pictures and noticed they were blurry because my phone lens wasn’t clean.

1) Utilize natural light

In my opinion, this is probably the best advice for improving your photography. I try to take all my indoor photos as close to a window as possible. We get creative with how we make that work; sometimes moving furniture around.

Outdoors, we try to work with the weather or the positioning of the sun. While more light is always better when it comes to photography, you don’t want direct sunlight (of course there are always exceptions.) I love overcast days or sunny days with lots of cloud coverage. And when it works with our schedule, we try to take pictures at golden hour–the hour before sunset (or the hour after sunrise but there’s no way we’re up and ready that early.)

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2) Simplicity

Pictures always seem easier to look at when you are able to easily spot the subject of the photo. Details are fun and can absolutely be integrated in the picture. Just make sure the overall photo isn’t too busy. You want someone’s eyes to settle on the subject immediately. I love using simple backgrounds for my photos to make the subjects pop. And companies also love this because it means their products will stand out instead of getting lost in the chaos.

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3) Rule of thirds

If you aren’t familiar with this photography term, it’s just referring to the placement of your subject.  If you imagine your photo divided into 3 equal sections, you place your subject on one of the dividing lines. This is a very simple explanation so if that doesn’t make sense, feel free to google to get a better idea. I don’t always follow this rule. It just depends on the look I’m going for. But it definitely adds interest instead of always centering your subjects.

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4) Mix it up

You don’t want your whole feed to look like you are taking basically the same picture over and over again. Get creative with different setups, angles, and styles of pictures. Instead of always taking closeups, try stepping back to take in the whole scene. Instead of always taking a picture straight on, try to take a picture from above. Just try mixing up the look of your pictures so that it adds interest when people are clicking over to your page and seeing your feed as a whole.

On the flip side to this, I also like to do some “series” of photos. Like group shots of the kids, pictures of Clementine sleeping, and pictures of the 2 girls together. I just try add a little variation each time.

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5) Don’t use borders!

Instagram now allows you to post full size photos, in addition to square crop. My personal preference is to always post square (I don’t really have any major reasons why, I just like squares for IG.) I know some people prefer the full photos. And that’s fine! But make sure you’re using Instagram’s built in sizing instead of adding borders in editing apps. It makes your feed look so much cleaner when all the photos look like the same size. And I know a lot of brands won’t repost photos if they have added borders.

6) Take a LOT of pictures

When I say “a lot,” I don’t mean 10-20. I mean however many it takes to get a picture you’re happy with. If you only knew what my camera roll looked like after attempting a picture. For every 300 pictures I take, I probably get a couple of decent ones. Then it takes me a long time to pick out my favorite. I usually bug my husband to help me pick a favorite…and sometimes I actually use the one he chooses 😉

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7) Use editing apps

My two favorite apps for editing are Snapseed and A Color Story. I almost always pass it through Snapseed first to adjust the white balance, brightness, shadows, and ambience (I actually have no idea what this setting is actually doing but I like what it does to my photos.) I also sometimes use the brush tool for exposure–usually to brighten up a white wall or blanket. Then I use A Color Story to add a filter (my favorite is “punch” from the Blush pack) and I play around with curves until I’m happy with it. I’m still learning with this. Sometimes I’ll think a picture looks okay but then it looks awful compared to other photos or on my laptop.


How to grow your Instagram and better your chances at becoming and Influencer

There are articles all over the internet that will give you advice on how to grow your Instagram. I don’t really do what others advise but I’ll share what I do!

1) Be authentic

I think I kind of covered this in my last post. But authenticity is so key. It’s hard for me to want to follow someone when they portray their life as perfect. Now here’s what I’m not saying–I’m not saying that you need to take pictures of your messy house and makeup-less face to be authentic. There are ways to show that you are a normal, imperfect human–just like everyone else–but still share pretty pictures.

Real, genuine captions are definitely helpful. You don’t have to share every detail of every day. You don’t even have to make it super long. But people feel more connected with you when you come across as a real human. Share your highs and your lows. I love getting to know people on Instagram, not only through their photos, but also through their writing.

2) Engage

I can’t tell you how many times people have been surprised that I responded to them. Now, I used to be way better at responding to every single comment. But sometimes I miss them when they’re on an older post and I don’t see them for weeks or even months later. But I try my best to respond to everyone who comments. When someone takes time out of their day to leave a kind comment, the least I can do is acknowledge them by responding and answering questions.

I also try to make a point to stop and engage on other people’s pictures. I don’t force it. But if there’s something about the picture/caption that stands out to me, I like to leave a comment instead of keeping my thoughts to myself. This is a great way to build relationships through the app and find a community of people with the same interests! And you never know how much your comment could mean to someone.

3) Show your face on your feed

I feel like this is a good follow up to the first two points. I am always more likely to follow someone if they get in the pictures sometimes. It’s good to see the person behind the photography.

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4) Tag brands

There are multiple reasons to tag brands in your photos. First of all, it’s helpful for others to know where you got a certain item. Brands also love to see customer photos. I mentioned it on my last post already but tagging brands gives you the opportunity to be reposted on their feed, and therefore giving you more exposure and the possibility of more followers. It also allows other shops to see that you do a good job representing a brand. That gives you the opportunity to work with companies who like your style.

5) Use hashtags

I know some people aren’t too fond of hashtags. But they really do help your pictures get more exposure outside of your followers. Some hashtags are brand related or associated with certain accounts and therefore give you another chance at having your picture reposted. I like using hashtags that are relevant to motherhood and children and are very community based. I avoid very general hashtags like #mom, #kids, #fun, etc. because they are so overloaded and usually not helpful. I keep a list of hashtags in the notes section of my phone so I can quickly copy and paste the relevant ones into the comments of my pictures.

6) Share what you love

This one kind of has a double meaning. First of all, the obvious. Share what you love–meaning your family, your clothes, your home. You want your feed to reflect who you are. So make your feed showcase that.

Secondly, share material items that you love. If you love a certain shop because their products have amazing quality and fair prices, tell people about it. Do product reviews…even before a company asks you to do one. When I did my first product review about Tubby Todd, I had just found out about their All Over Ointment and was just so excited to share my thoughts on it and was so hopeful it could help others. After that post, I started getting multiple messages from companies who wanted me to try their products as well. Promoting companies shows other companies that you’re willing to share your experiences.

7) Post consistently

In order for your feed to remain relevant, try to post as consistently as possible. I aim for around one picture a day. However, don’t post a picture just for the sake of posting a picture. Make sure the picture is something you’re happy with.

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8) Giveaways and Like/Comment Pods

I actually haven’t used either of these methods to grow my feed but I thought I would mention them because so many other people do. Hosting a giveaway that requires people to follow you for an entry method is a good way to quickly get followers. However, be prepared for a dropoff in numbers after the giveaway is over. It does give you more exposure so people may find that they like your account and therefore stick around. I personally don’t like doing this because I don’t want people to be following me out of obligation. But I’m also weird and kind of have a list of “rules” set up for myself on Instagram.

Like/Comment pods, from what I understand, have about 10-15 people who keep an ongoing group message. When someone posts a new photo, they share in the group message and everyone quickly goes to the picture and “likes” and/or comments on it. This is supposed to help give the post more “value” in the algorithm and therefore will be seen by more people. This can be a great way for you to build a community with people who have the same interests and it can help your picture get more exposure. However, I have struggled with thoughts about this not feeling authentic so I don’t take part. This is where I feel like it’s very important to consistently engage with other accounts that you love and they will be more likely to engage with you in return!

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 And with that, I think I’ll wrap up this super wordy post. I’m really excited about the next post I have planned for this little “Instagram series.” I am planning on putting together a “behind the scenes” look at how I get a picture (in this case, it’ll be a picture of Clementine napping.) I’ll start with how I come up with the idea, how I make it happen, and how I edit the photo afterwards.


If you have ANY questions or want me to expand on anything, please let me know. I just feel like there’s just too much information to put in one post so I find it difficult to narrow down my thoughts. But I always love to hear what’s on your mind so feel free to comment! Thank you so much for reading and I hope this was somewhat helpful! Have a great Thanksgiving week!

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  • Reply Paula November 21, 2017 at 9:48 am

    Thanks for all these ideas. They are a good source of inspiration for someone who is starting like me.

    Greetings from Spain

    • Reply Jessica Roberts November 21, 2017 at 9:45 pm

      I’m so glad you found it helpful! Thank you for reading!

  • Reply Bonnie November 21, 2017 at 4:14 pm

    Thank you so much, Jessica! I’ve always just been obsessed with your (not so) little family and beautiful feed and I was surprised for a long time that more people weren’t following you- I’m glad you’re getting the exposure you deserve now! These tips are awesome, especially because I think about quitting Instagram like, all the time lately 😉 take care!

    • Reply Jessica Roberts November 21, 2017 at 9:54 pm

      Thank you so much, Bonnie! That was such a sweet, yet undeserved, comment! I certainly understand being discouraged! I pretty much talk to my husband about it all the time! I hope you don’t quit! It just takes time and patience!

  • Reply Jess Marsh November 21, 2017 at 11:42 pm

    Thank you for all of these ideas! And thank you for being so authentically you, it’s what makes me really feel inspired by you!

  • Reply Mariana November 23, 2017 at 3:24 pm

    I loved the tips! I love all of your photos. Even because I’m not only a fan of the photos but the family! Kisses with affection and admiration.

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